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Ace Your Product Launch


In this live and interactive course, you will learn how to launch a product successfully through an intentional go-to-market strategy from positioning to a launch plan. Learn from industry leaders while interacting with your peers in a cohort. 

(Only 20 spots remaining)

Important dates

Start Date

To be announced

(min 10 enrolments)

Early Enrollment Closes

To be announced

(min 10 enrolments)


3 weeks

(1-2 hours per week)

About this mini course

Learning how to launch a product successfully into the market is one of the most overlooked skills. This requires strong collaboration between product management, product marketing, customer success and sales in order to have a successful product launch and drive adoption. 

This mini course is designed for:

  • Early career product marketing managers 

  • Aspiring product marketing managers

We welcome people from all diverse backgrounds, experiences and learning styles!

(Only 20 spots remaining)

Or if you are ready, send us an email at

How will you learn?

Learn beyond reading theory or templates. Apply what you learn immediately.

Collaborate as a peer group of Product Managers and Product Marketing Managers to maximize your learning.

Participate and engage with live teaching. No pre-recorded videos. 

Learn and grow with immediate feedback. 

In this course you will...

  • Develop a killer GTM launch plan and be ready to ace your product launch

  • Define product positioning and messaging like a pro

  • Learn how to build the right strategy for your product launch

  • Ace your launches through a repeatable framework and demonstrate the value in your role

  • Learn how collaboration works between product managers, product marketing managers and other stakeholders

Only 20 spots remaining)

Or if you are ready, send us an email at


Meet your Instructor

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Yi Lin Pei is the Director of Product Marketing at Teachable and a career coach.  She has extensive experience working across B2B and B2C SaaS companies from Autodesk to startups and has launched many products and features throughout her career. As a career coach, she has also helped many aspiring PMM land their dream roles and coached them to succeed in their positions. 

Read her testimonials on her website or follow her on LinkedIn.

Course Structure & Times

Pre-reading materials emailed to enrolled participants

Live Session#2 at 1:00 pm PST

Live Session#1 at 1:00 pm PST

Live Session#3 at 1:00 pm PST


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